Types of Backlinks to Get in 2024: A Complete Guide for Better SEO

 Backlinks remain one of the most powerful ranking factors in SEO. As Google continues to evolve its algorithm, the quality and relevance of backlinks are more important than ever in 2024. But not all backlinks are created equal. To rank higher in search results and build strong domain authority, you need to focus on acquiring the right types of backlinks.

In this article, we’ll explore the most effective types of backlinks to get in 2024, how they work, and why they matter.

1. Editorial Backlinks

What are they?
Editorial backlinks are links that come naturally when a website mentions your brand, content, or website as a valuable resource.

Why they matter:
These are considered high-quality because they’re earned based on merit, not paid or requested.

How to get them:

  • Create high-value, original content (research, infographics, case studies).

  • Build relationships with journalists and bloggers.

  • Use platforms like HARO (Help a Reporter Out) to contribute expert opinions.

2. Guest Post Backlinks

What are they?
These links are embedded in articles you write and publish on other websites within your niche.

Why they matter:
They allow you to build authority, tap into new audiences, and create contextual links to your website.

How to get them:

  • Reach out to reputable blogs in your industry.

  • Pitch value-driven article ideas.

  • Avoid spammy sites that only exist for link selling.

3. Niche Edits (Link Insertions)

What are they?
These are backlinks added to existing content on a website, rather than new guest posts.

Why they matter:
They appear more natural and are placed in aged content, which Google already indexes and trusts.

How to get them:

  • Reach out to site owners and suggest adding your link where it adds value.

  • Offer a small fee or content update in return.

4. Resource Page Backlinks

What are they?
These are links from pages that compile useful resources around a specific topic.

Why they matter:
They're often high-authority pages with solid SEO value.

How to get them:

  • Search for resource pages in your niche using Google (e.g., “keyword + inurl:resources”).

  • Contact the webmaster and suggest your resource be included.

5. Social Profile Backlinks

What are they?
Links from your social media profiles or platforms like Medium, Quora, Reddit, etc.

Why they matter:
While many are "nofollow", they still add trust, brand exposure, and referral traffic.

How to get them:

  • Create consistent and optimized social profiles.

  • Share your content regularly across platforms.

6. Forum and Community Backlinks

What are they?
These are links from niche-relevant forums and communities where users discuss topics.

Why they matter:
If done naturally, they can drive highly targeted traffic and build your niche authority.

How to get them:

  • Participate in conversations.

  • Share valuable insights and occasionally link to your content (avoid spamming).

7. Broken Link Building

What are they?
These backlinks come from replacing broken (dead) links on other websites with your relevant content.

Why they matter:
Website owners are often thankful to fix broken links, making this an effective outreach strategy.

How to get them:

  • Use tools like Ahrefs or Broken Link Checker to find dead links.

  • Suggest your similar content as a replacement.

8. Press and PR Backlinks

What are they?
Links from news sites, magazines, and other authoritative platforms through media coverage.

Why they matter:
They boost credibility and can drive massive traffic spikes.

How to get them:

  • Launch newsworthy events or product updates.

  • Use digital PR services or write press releases.

9. SaaS or Tool Mentions

What are they?
If you’ve built a free tool or SaaS product, others might link to it as a useful resource.

Why they matter:
They often earn links passively and are very valuable over time.

How to get them:

  • Create free tools like calculators, checklists, or generators.

  • Promote them on Product Hunt, Reddit, and tech blogs.

10. Scholarship and .EDU Backlinks

What are they?
Backlinks from universities or educational institutions, often via scholarships or student resource pages.

Why they matter:
Google trusts .EDU domains, making these some of the most powerful backlinks.

How to get them:

  • Create a scholarship and pitch it to universities to list.

  • Offer student resources or write guest posts on educational blogs.

Final Thoughts

In 2024, backlink quality far outweighs quantity. Focus on earning links from relevant, authoritative, and contextual sources that add genuine value to the user experience. Keep in mind that building backlinks is a long-term game—one rooted in content quality, strategic outreach, and trust.

Pro Tip: Diversify your link profile. Relying on a single backlink strategy (like only guest posts) can appear manipulative to Google. Aim for a healthy mix of all the types mentioned above.

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